Sharmlytics
DTC Analytics
Purpose-built analytics for DTC brands. Track customer journeys, conversions, and behavior patterns that actually matter for e-commerce growth. Simple setup, powerful insights.
Built by Nik Sharma
Former head of growth at Athletic Greens (AG1) where I scaled the brand from $100M to $300M+ ARR. I've helped 100+ DTC brands optimize their funnels, improve attribution, and scale profitably in the post-iOS 14.5 era.
After seeing too many founders struggle with generic analytics tools that don't understand DTC operations, I built Sharmlytics — the analytics platform I wish I had when scaling brands.
Installation
<script src="https://pixel.sharmlytics.com/pixel.js" data-site="YOUR_SITE_ID"></script>Place this tag just before the closing </body> tag on every page you want to track. Replace YOUR_SITE_ID with the ID shown in your dashboard after site approval.
// Track a custom event
window.nk('event', 'signup_click', { plan: 'pro' });
// Track a conversion
window.nk('conversion', {
value: 49.99,
currency: 'USD',
order_id: '12345'
});<!-- Add data-nk-track to any element -->
<button data-nk-track="buy_now">Buy Now</button>
<a href="/pricing" data-nk-track="pricing_link">View Pricing</a>What it tracks
Page Views
URL, referrer, page title captured on every visit
Sessions
Anonymous visitor IDs with 30-min timeout rotation
UTM Parameters
Source, medium, campaign, term, content
Scroll Depth
25%, 50%, 75%, 100% thresholds tracked
Time on Page
Heartbeat every 5 seconds for accuracy
Click Tracking
Outbound links and data-nk-track CTAs
Conversions
Revenue, currency, order ID for attribution
Device Info
Type, browser, OS, screen resolution
Engagement Detection
Server-side session analysis for bounce rate
Return Visitors
New vs returning, automatically detected
API Endpoints
/pixel.js/api/events/api/install-guide